The same result (i.e. the level of 1+ reach) may be achieved by building different campaigns consisting of different media types.
Below you will find examples of simulations for campaigns run in April, in Warsaw.
Objective: to select numbers of media that enable to maximize 1+ reach and achieve 3+ reach above 50%
| CAMPAIGN STRUCTURE | CAMPAIGN RESULTS | ||||||
|---|---|---|---|---|---|---|---|
| media type | media number | 1+ reach | 1+ reach in number of people | average number of contacts per campaign viewer | number of campaign contacts | 3+ reach | |
| 12 billboard | 85 | 82% | 1 383 351 | 52 | 71 360 857 | 53% | |
| citylight | 85 | ||||||
| total | 170 | ||||||
| citylight | 130 | 82% | 1 388 534 | 53 | 73 734 937 | 55% | |
| cityscroll | 30 | ||||||
| total | 160 | ||||||
| citylight | 130 | 83% | 1 401 435 | 58 | 80 798 874 | 59% | |
| 50 frontlight |
15 | ||||||
| total | 145 | ||||||
| 12m billboard |
115 | 82% | 1 380 569 | 51 | 70 170 033 | 52% | |
| 18m billboard |
35 | ||||||
| total | 150 | ||||||
| 18m billboard |
50 | 82% | 1 388 534 | 53 | 73 734 937 | 55% | |
| 6x3 backlight |
20 | ||||||
| 8x4 backlight |
10 | ||||||
| total | 80 | ||||||
| 18m billboard |
120 | 82% | 1 386 004 | 52 | 72 549 151 | 54% | |
| total | 120 | ||||||
| 18m billboard |
50 | 82% | 1 386 520 | 52 | 72 786 526 | 54% | |
| 12x3 frontlight |
14 | ||||||
| 12x4 frontlight |
14 | ||||||
| total | 78 | ||||||