Data of the model

Data sources

• Central Statistical Office (GUS)
• Transportation Engineering Office (BIT)
• Outdoor Advertising Chamber of Commerce (IGRZ)
• Urban Transport Chamber of Commerce (IGKM)
• Bus schedules

Campaign structure

• Cities
• Number of media
• Budget - costs of media
• Types of media

Attributes of the model

• Visibility adjustment
• Reach structure od the campaign
• Immobility ratio

Statistic modeling

• Bernoulli distribution

Campaign results

• Campaign reach
• 1 + reach
• 3 + reach

• Number of contacts
• Total number of contacts
• Average number of contacts per campaign viewer

• Campaign CPT
• Cost per thousand contacts of the campaign