1+ reach
Statistically estimated percentage of population that had at least one contact with the advertisement (looked at the campaign poster). When calculating 1+ reach ratio, the model takes into consideration visibility adjustment and immobility ratio.
3+ reach
Statistically estimated percentage of population that had at least three contacts with the advertisement (looked at the campaign poster). When calculating 3+ reach ratio, the model takes into consideration visibility adjustment and immobility ratio.
Number of contacts
Number of contacts generated in an out-of-home campaign in the model target group.
Average number of contacts per viewer
Number of contacts per campaign viewer (statistical resident of a given city) calculated based on the model.